FLS Enhanced Article
Scientific Advertising and Salesmanship
By: World Instructor Training Schools (W.I.T.S.)
This information is from World Instructor Training Schools' continuing education course:
Insider Secrets of Advertising and Marketing for the Successful Fitness Professional! See the full course for additional information on scientific advertising, sales, and marketing.
Click Here for more information on this course.
This article covers two topics related to Advertising and Marketing: an introduction to Scientific Advertising and the concept of Salesmanship. This enhanced article combines "notes" with "instructional video" to learn the information. To review the information for each section, click the video, and then review the notes as the instructor speaks.
Failure to follow proven principles and laws of advertising results in wasted dollars and failure!
Laws of Advertising
By: June Chewning
Fitness Learning Systems