010 What it Means to Develop a Client Base

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What exactly is a client base? Let's first define what a client base is not. A full client base does not simply mean a full schedule. This is a common misconception and a deadly trap that many fitness professionals fall into. A trainer can have a jam-packed schedule and be busy every hour of the day, but not have a developed client base.

How is that possible? Well, in more than one way.

We have seen trainers with 50 sessions per week who only have a handful of clients. Those clients just happened to do multiple sessions each week—two, three, four, sometimes even five or six sessions per week. In other words, all of the trainer's eggs were in just one—well, technically, several baskets.